BMW India adds some financial support to the fight against COVID-19
BMW India has pledged Rs 3 Crore towards the ongoing battle against coronavirus and the COVID-19 pandemic. The company has partnered with government agencies as well as non-government organisations for active on-ground implementation in Delhi NCR as well as in Chennai to help with efficient utilisation of these funds. BMW also will help in the creation of isolation wards for the government General Hospital that is located near its plant in Chengalpattu. Along with that, they will also provide source-critical equipment such as personal protection equipment for frontline personnel as well as law enforcement agencies. BMW will also be running a nutrition campaign for the marginalised families during this quarantine period.
Rudratej Singh, president and CEO, BMW Group India, said, “The coronavirus pandemic presents a mammoth challenge to public health, industry, economy and business. Responsible action and sincere efforts are immensely crucial for minimising impact on human life, providing immediate relief to the underprivileged and reinforcing those engaged at the frontline of this crisis. The most important need of the hour is to flatten the curve and ensure social distancing. It is a top priority and responsibility that we are taking very seriously. At the BMW Group, we have a strong culture and value system which has always stood the test of time. The resolve and commitment of our employees and dealer partners across India to fight this unprecedented threat to mankind is strong and undeterred. We will remain resilient and responsive.”
BMW India also has initiated its work from home for all employees, including different verticals of the company namely sales and financial services department, all of whom have been working from home since early last month. Work from home activities will also be carried out across its other brands such as Mini and BMW Motorrad as per the government orders.
BMW recently introduced a click from home feature where one can personalise and buy their car from the comforts of their own house. BMW dealers will be using these online platforms to help with their deliveries and have adopted new sanitised methods of delivery.
As of now, all showrooms are temporarily closed but aftersales and break-down services are functional.