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The flatter and more simple logo will be reflected on both online and offline platforms, and is complimented by a new #JustCantWait campaign
Internationally, BMW had updated their logo to a more two-dimensional design, in-line with some other carmakers and the world of technology in general. The company says the logo “expresses openness,” highlighted by the fact that most of the logo is actually transparent. The new #JustCantWait campaign is the first one to feature the new logo and reflects how the brand has evolved during these trying times to ensure their customers can still buy a BMW safely and with new finance offers to make the brand more accessible.
Mr. Arlindo Teixeira, acting President, BMW Group India said, “BMW has always cherished its relationship with its esteemed customers and has introduced innovative products and value-added services. The new brand design and logo stands for openness and clarity. It symbolizes the brand’s significance and relevance for mobility and driving pleasure in the future. BMW Group India is geared-up to the challenges and opportunities of digitalisation. We have seamlessly transformed ourselves to better serve our existing and new customers’ needs. With innovative services such as BMW Contactless Experience, BMW Easy Start Plan, BMW Advanced Hygiene Packages and after sales service packages we stand true to our promise of offering ‘Sheer Driving Pleasure’ to our customers at all times. Our latest campaign #JustCantWait uses the new logo and reflects our undeterred commitment to bring joy to our customers.”
If you own a smartphone, chances are you would have already seen the change from three-dimensional logos to flatter and simpler ones with fewer textures. Now, car companies are following suit. With more and more interactions with car companies becoming digital, especially in the current situation, it makes sense for companies to update their logos to be more compatible with digital devices as well.